| Resume lists HR duties but no measurable impact | ATS and recruiters both expect quantified HR impact — hires completed, headcount managed, or retention improved. | Add metrics to at least 3 bullets: time-to-fill improved by X days, supported Y employees, reduced voluntary turnover by Z%. |
| Certifications only in a separate section, not in summary | Some ATS systems score keywords based on proximity to role title. Certifications in the summary boost relevance weight. | Add your primary certification abbreviation to the summary line: e.g., "HR Business Partner (SHRM-CP) with 6+ years experience". |